Kia Motors Nigeria, the leading Korean brand in the country has over the years been at the fore of urban culture with innovative and youthful designs of its best in class models. The company recently collaborated with Bi-Courtney Aviation Limited, owners of MMA 2 Airport to organise the first ever Instagram competition tagged MMA2KiaRace in Nigeria.
The competition recorded a remarkable feat as over 2000 contestants participated for the grand prize, the Kia Rio dubbed the people’s car. The final competition was held on Saturday, 6 June, 2015 at the Murtala Muhammed Airport Two (MMA2), Lagos. It was both an exciting and intriguing ceremony where 20 finalists are to compete for the Kia Rio in the grand finale of the competition. The contest was anchored by one of Nigeria’s finest comedians and the brand ambassador of Kia in Nigeria, Mr Bright Okpocha (aka Basketmouth) who cracked the ribs of all the contestants and the audience with hilariously rich jokes.
After a keenly contested game of intelligence, smartness and luck, a 23 year old Business Admin Student of University of Lagos, Ms Scarlet Gbemisola Shotade emerged as the lucky winner of the People’s Car, Kia Rio from the five finalists of the competition.
The social interaction of both individuals and brands in the world has moved beyond the face-to-face communication to easier and digitalised platforms like the social media where people can interact with brands at the comfort of their homes. Flowing from this dynamics, Kia Motors Nigeria as a brand that is committed to connecting with its teeming customers has deepened its social media campaign with the partnership with Bi-Courtney to organise the Instagram competition.
It will be recalled that Kia Motors Nigeria is the first automobile company to embrace the digital media particularly the ecommerce for all its transactions and interactions in Nigeria by listing all its models from Kia Picanto to Kia Mohave on the Konga.com platform amongst others. As a technology-driven company, that is undoubtedly at the vanguard of mobile and digital marketing, Kia Motors Nigeria has continuously key into the digital communication to save a lot of time and resources currently being expended doing businesses that can easily be conducted within the confines of its customers’ homes and offices.
It is in view of this new age communication and the growing urban culture that Kia Motors Nigeria collaborated with Bi-Courtney Aviation Services Limited to organise the highly rewarding competition, the MMA2KiaRace. The competition recorded an outstanding success as other prizes like an Executive Suite and an Executive Double Room at the Le Meridien Ibom Hotel, Uyo, Akwa Ibom State, with free return tickets on Dana Air were won by the runners up. It was a win-win game for all participants as some other contestant won giveaways like fridges, Nokia Lumia phones, T.M. Lewin shirts, Levi’s sneakers, Swatch wristwatches and KFC’s meal vouchers.